SOURCE: AEM | November 1, 2019
Getting the United States-Mexico-Canada Agreement (USMCA) across the finish line this year remains a top priority for AEM and the industry as a whole. That is why AEM’s Advocacy Team is on Capitol Hill every day meeting with lawmakers and their staff to urge for the immediate ratification of the new trilateral North American trade agreement.
As the uncertainty over the path of USMCA ratification has increased in the past weeks, AEM has ramped up its advocacy efforts with a targeted, multi-channel public affairs campaign.
Last week AEM sent a letter to the nine members of the House Democrats’ Trade Working Group, urging them to keep working with the White House. The letter was covered by Politico, The Hill, Fox Business, industry trade publications,and shared widely by other trade associations and industry groups like the National Association of Manufacturers.
With the vast majority of Republicans in Congress on board with ratifying the USMCA, AEM is turning its focus to House Democrats help secure their support for the agreement. AEM also recently issued over a dozen statements in local media markets in districts represented by influential Democrats in Congress, including several freshman Democrats. Industry executives are also stepping up their advocacy efforts, penning opinion editorials and getting ready to host elected officials at their facilities. For example, Jerry Johnson, president, Farm, Ranch & Agriculture Division of Blount International and AEM Ag Committee Chair,wrote this piece for the Chicago Sun-Times.
AEM will soon start running social and digital ads in those same congressional districts, as well as Washington, D.C., with a consistent message: “If elected officials support U.S. manufacturing, then they must support the USMCA.” This includes a series of static ads, infographics, and the video below:
AEM also continues to educate and engage the tens of thousands of I Make America supporters, and to urge them to ask their elected officials to support the USMCA’s immediate ratification. This includes highlighting the benefits of the trade agreement during various facility tours, including most recently with Rep. Don Bacon (R-Neb.), as well as an ongoing email campaign which can be found at www.imakeamerica.org/usmca.
To learn more about the USMCA and why it will benefit equipment manufacturers across the country, email AEM’s Alex Russ at firstname.lastname@example.org.
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