SOURCE: IROCK Crushers | June 18, 2025
VALLEY VIEW, OHIO – IROCK Crushers, a leading manufacturer of mobile and portable crushing plants, screening plants, and conveying equipment, is pleased to announce the promotion of Howard Malhado to the position of Director of Product Support.
“I’m very excited about this opportunity. I’m dedicated to the success of this organization and have a fresh vision for Product Support initiatives that I’m eager to implement,” said Howard Malhado, when asked about his promotion.
With more than a decade of on-site technical and equipment troubleshooting experience at IROCK, Malhado offers a robust skill set, and a real talent for productive collaboration. In his new role, he will lead, direct, and develop product support and after-market solutions for dealers, and end users. Engaging cross functionally supporting and liaising with the Operations, Product Development & Sales Departments to further enhance overall customer service, satisfaction, safety and dealer/direct customer profitability will be a core focus.
As the Director of Product Support, Malhado will lead departmental initiatives and oversee a team of Product Support managers and specialists tasked with meeting corporate objectives that will further enhance IROCK’s overall growth and profitability. Along with these responsibilities, he will capture the “voice of the customer”, oversee the collection of field data for existing products and conduct market research to substantiate product development initiatives.
“Howard’s results-oriented approach, coupled with his extensive in-field technical knowledge, strong mechanical aptitude, and unique ability to engage effectively with decision-makers and frontline teams, provides him a terrific foundation for success in his new leadership role,” added Chris Larson, General Manager.
IROCK provides mobile and portable crushing plants, screening plants, conveying equipment and other related products for the demolition, recycling and aggregate industries. IROCK’s robust equipment will increase production and profits while also reducing downtime and operational expenses. In addition to a premier product line that is easy to service and operate, IROCK Crushers provides expertise and outstanding service and support from a staff of industry experts. Headquartered outside of Cleveland, OH, IROCK Crushers is committed to providing quality, innovative and productive equipment that has set the marketplace standard for close to 35 years.
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